Privacy Policy – Simplify Utah Living EXP Realty, LLC
Effective Date: May 6, 2025
At Simplify Utah Living, your privacy is our priority. This Privacy Policy explains how we collect, use, share, and protect your personal information. It applies to all users of our website https://www.simplifyutahliving.com, our services, and our advertisements on platforms like Facebook and Google. Data will not be sold or shared with third parties for promotional or marketing purposes.
1. Information We Collect
A. Information You Provide Directly
We collect personal data you voluntarily submit, such as:
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Full Name
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Email Address
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Phone Number
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Mailing Address
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Property Preferences and Budget
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Any other details you provide via forms, messages, or calls
B. Information Collected Automatically
When you interact with our website, we may automatically collect:
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IP Address
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Browser Type and Version
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Device Type and Operating System
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Pages Visited and Time Spent
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Referral Sources and Clickstream Data
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Location (based on IP address)
C. Tracking Technologies
We use cookies, web beacons, Facebook Pixel, Google Analytics, and other tools to understand user behavior, enhance site performance, and serve personalized ads.
2. How We Use Your Information
We use your information to:
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Provide real estate services and respond to inquiries
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Send property listings, newsletters, and promotions
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Deliver personalized ads via Facebook and Google
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Improve website functionality and user experience
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Analyze traffic and usage trends
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Comply with legal and regulatory obligations
By submitting your information, you consent to receive communications from Simplify Utah Living, including emails, calls, and texts (including via automated systems), even if your number is on a do-not-call list. You may opt out at any time.
3. Cookies and Tracking Technologies
We use:
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Essential Cookies: Required for core site functionality
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Analytics Cookies: Used via tools like Google Analytics
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Advertising Cookies: Used for remarketing on platforms like Facebook and Google
You can manage or disable cookies via your browser settings. However, disabling them may affect functionality. You may also opt out of interest-based ads via:
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Network Advertising Initiative
4. Sharing of Information
We may share your data with:
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Service providers (e.g., CRMs, email platforms, mortgage/title partners)
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Advertising platforms (e.g., Google, Facebook) under their Custom Audience or Remarketing programs
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MLS and listing services when requested for real estate purposes
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Legal or regulatory authorities, if required by law
Data will not be sold or shared with third parties for promotional or marketing purposes.
5. Your Rights and Choices
You have the right to:
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Access, correct, or delete your personal information
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Opt out of marketing emails (unsubscribe link included in each message)
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Opt out of calls/texts by replying "STOP" or contacting us
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Adjust ad settings via your browser or device
For California Residents (CCPA/CPRA)
You have the right to:
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Know what personal data we collect
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Request deletion of your information
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Opt out of the sale (note: we do not sell your data)
For Canadian Residents (CASL/PIPEDA)
We only send commercial messages with express consent. You may request to review or update your data at any time.
6. Data Security and Retention
We use industry-standard safeguards including:
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SSL encryption
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Secure servers
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Access restrictions and firewalls
While no system is completely secure, we take steps to protect your data. We retain your information only as long as necessary for business or legal purposes, after which it is securely deleted or anonymized.
7. International Data Transfers
Your data may be processed in the United States (where we operate) or other countries via our service providers. We ensure such transfers comply with applicable privacy laws.
8. Children's Privacy
Our services are intended for adults. We do not knowingly collect data from children under 13 (COPPA compliant). If we become aware of such data, we will delete it promptly.
9. Updates to This Policy
We may revise this Privacy Policy periodically. Updates will be posted with a new “Effective Date.” Material changes will be communicated via email or site notice. Continued use of our services constitutes acceptance of the updated policy.
10. Compliance with Advertising Platforms
Facebook: We disclose how we collect and use data per Facebook's Business Tools Terms, and our Privacy Policy is clearly linked in all lead forms.
Google: We comply with Google’s policies regarding data use, cookies, and personalized ads, including transparency in how user data is handled.
11. Contact Information
If you have questions, or wish to review, update, or delete your information, contact:
Simplify Utah Living EXP Realty, LLC
Diane Albrechtsen
📍 Utah, USA
📞 (801) 710-1411
📧 simplifyutahliving@gmail.com
🌐 https://www.simplifyutahliving.com